Visual rhetoric, the use of visual imagery to communicate ideas, and visual merchandise, are among the many topics explored in this week’s edition of Visual Politics.
As with many issues, there is little consensus on how to measure effectiveness, and even less on what to look for in visual messaging.
In this edition of this special edition of The American Progressive, we focus on visual rhetoric, or visual rhetoric as it is known, to understand why people react differently to different types of visual messages.
We will discuss the psychological and cultural aspects of visual rhetoric and the cognitive and neural correlates of these reactions.
In the last few weeks, a number of studies have examined the cognitive correlates of visual discourse.
For example, a study published in the journal Social Cognitive and Affective Neuroscience found that participants who watched images of people talking about a specific topic rated them more negatively than participants who did not.
Another study published by the Journal of Experimental Psychology: General also found that people who watched someone say, “I don’t know,” were more likely to respond negatively to a statement when they were instructed to respond to that person by saying, “That’s very smart.”
The study concluded that the tendency to respond negative to such a statement was not merely a matter of familiarity but was an innate cognitive bias that could be influenced by social and cultural influences.
Theories about visual discourse and cognition have been discussed by psychologists, social scientists, and media theorists over the last several decades.
A recent paper by researchers from Harvard and the University of British Columbia (UBC) published in Cognitive Science suggests that visual discourse may be related to cognitive processes that are not yet fully understood.
They hypothesize that visual rhetoric may be a means by which people learn to interpret, comprehend, and comprehend messages, while also creating new kinds of mental models that are easier to comprehend.
One of the ways that visual message might be transmitted is through visual media.
In one study, participants watched video clips of people discussing a specific issue, and when the video ended, they were asked to describe their feelings about the topic in words.
According to the study, people who had been exposed to visual language also reported greater empathy, trust, and openness to others.
For example, one participant in the study reported that, in the context of a specific discussion about climate change, the people in the video were “very nice and supportive,” while another participant in a similar video, who had also been shown the same clip, was “very nasty and unfriendly.”
As more researchers examine visual rhetoric in different contexts, it is important to understand the ways in which visual rhetoric has been used in the past.
As we know from our own history, we react differently when we see a person say something we don’t like.
And while there is no universal understanding of what is being said, we can begin to imagine how we might react if we had seen the same thing.
Theoretical studies suggest that the ways people react to visual communication are not simply a matter on which people can agree, but that it is a product of the way that people have developed cognitive capacities to process visual information.
This article was originally published at The American Progressive.